Emily B Flynn

UX Content Designer

Emily Flynn

Copywriter, Technical Writer, Content Strategist, Researcher

About

Emily received her BA in Human Rights Law and Advocacy from Bryn Mawr College. She is passionate about content design, reproductive health, and ethical design in tech and AI.

With the goal of being more deeply involved in the growing field of Ethics in Technology, specifically in AI Ethics and the role it should play in the development of reproductive health technologies, Emily has completed numerous courses in artificial intelligence and data ethics. Most recently, this included attending certification programs at Standford. She has also served as Ethics Chair on a number of reproductive health advocacy boards and UX delegate on ethical AI in medical research working groups in a top-ranked medical research institution. Taking those experiences to the ground level, she’s consulted femtech brands and acted as a mentor for aspiring health advocates in the Bay Area and beyond.

Originally from Philadelphia, she now splits her time between the coasts and the mountains of Northern California. She’s an endurance athlete, gardener, podcast enthusiast, mock chef, below-average quilter, and occasionally writes bad fiction for fun.

Experience

Grammarly

Senior Technical Writer – Design Foundations

Content Design support – Growth & UXMR

Developing comprehensive design system documentation that bridged technical specifications with accessiblecontent guidelines, enabling seamless collaboration between designers, engineers, and writers while maintaining brand consistency across all touchpoints.

MD Anderson

Lead Content Designer – Data Literacy Program

Built user personas, learner journey maps, matrix development, and beta testing self-assessment tools. Lead UX research, including survey design and strategy, and conducting focus groups. Designed project tracking dashboards and gamification strategies to drive engagement for the bespoke data literacy certification program. Worked with the AI Governance Board on an intranet brand kit and communications strategy.

Dropbox

Senior Content Specialist / Technical Writer – AI

Owning and directing end-to-end content strategy and writing on CX surfaces primarily for features and products utilizing AI, Apple’s File Provider, Microsoft’s Cloud Files, and for the AI Control Center.

MUTU System

Lead Copywriter & SEO Strategist

Collaborated with the CEO, SEO manager, Content Strategist, and Social Media teams to write and stage evidence-based web, app, and social content for this NHS-backed fitness app.

Freelance

Copywriter / Content Strategist / SEO Writer / Health Advocate / Brand Consultant

If a brand, collective, foundation, or training organization needed something written, I was the one they called. Wrote blog posts, web copy, product copy, social content, brand identity briefs, resource packets, ethical guidelines and standards, course materials, onboarding packets, marketing pamphlets and flyers, Google ad copy, and much more.

Skillset

  • Working across product teams on 0-1 projects, owning end-to-end content strategy and development.
  • Cross-collaborating with engineers and designers to craft strong, in-product UX copy.
  • Leading projects, managing workflows, building rituals, mapping timelines, and developing content strategy.
  • Designing, launching, and analyzing UX research methods to support the building of customer journey maps, user personas, and content strategies.
  • Applying creative and passionate industry expertise to content mapping across print and digital campaigns.
  • Proven track record of creating strong and adaptable writing across channels within an authentic brand voice.
  • Building and revising brand kits and style guides.
  • Using applied analytics to content strategy and copy.
  • Obtaining high page rankings for targeted search themes and raising web authority score.
  • Combining research on market updates and trends in health & tech with keyword analytic research to create long tail keyword driven content and copy.
  • Interviewing industry leads, academics, influencers, and stakeholders for blog and app content and CRM strategy.
  • Working within a diverse, multi-national team from launch strategy to publication and beyond.
  • Conducting content audits for accuracy, consistency, and brand tone.

Software

  • Figma
  • Jira
  • Coda
  • Notion
  • Trello
  • Paper
  • Canva
  • Moz
  • Semrush
  • Mural
  • Qualtrix
  • Dropbox
  • Slack
  • PowerBI
  • Confluence
  • Google analytics
  • Google keyword
  • Google suite
  • Microsoft suite
  • Co-pilot
  • Claude
  • ChatGPT
  • Adobe creative suite
  • Adobe Experience Manager
  • WordPress
  • Squarespace